Whoosh PR has become synonymous with PR campaigns and programmes that drive the news agenda and generate business advantage for its clients. We're naturally proud of our achievements with some of the world's major players, and with others destined to become market leaders in their chosen fields.

It's true that communicating business solutions requires a little extra - or perhaps a lot extra - research, understanding and industry knowledge, for example.

But keep in mind that communicating your solutions is neither a simple process nor a panacea for lack of vision and product quality.

Poorly executed communication programmes result in lost time, lost money and lost visibility. On the other hand, well-planned strategic communications programmes continue to be the most cost-effective way of creating a powerful brand image, developing stakeholder relations, forging strong business partnerships, and opening new sales opportunities.